Every March, thousands of thinkers, futurists, and creative people from nearly every industry flock to Austin, Texas to take in the trends and innovations shaping the future of film, technology, and music. This report by WPP Health & Wellness covers the growing ubiquity of health as evidenced by the surge of the festival’s health track – including patient centricity, data, social responsibility, and the new .health domain name!

Every January, tens of thousands of healthcare CEOs, investors, and business development executives descend upon Union Square and the surrounding areas in San Francisco. What once started out as a single conference, hosted by J.P. Morgan, for large life sciences companies to present quarterly investor updates, has turned into an entire week filled with hundreds of additional parties, conferences, and speaker events for everyone from diagnostics to digital health; biotech to blockchain.

.health was selected as part of PM360’s 6th Annual Innovations Issue published each December. This issue was established to serve as a guide to the year’s most innovative Companies, Startups, Divisions, Products, Services, and Strategies from within the healthcare and life sciences industries. This comprehensive overview of the year’s most innovative achievements in these six categories helps other companies in the industry to find potential partners and offerings that can help them advance healthcare and life sciences.

“We’re excited and energised by how quickly the health industry has secured great names and begun building meaningful content on their .health domains,” Jose Ignacio Rasco, CEO of dotHealth. “With both the Trademark and Industry Access phases complete, General Availability marks an integral step necessary to continue building .health as the home for health online.”

.health domain names have already been registered by industry-leading brands such as Mayo Clinic, United Healthcare, Pfizer, Apple, Google, and Amazon. Whether they are using their .health domain to launch a new product/service, rebrand an existing website with a better name, expand to a new market, or simply provide quick access via a branded shortener, many great health companies and organizations are already using their .health domain names for live websites,.

Education has .edu, and organizations have .org – now there is .health for health & wellness content online.

Many of us know that 1 in 20 Google searches are health related, and that more consumers are going online for health information than ever before. But do we really understand the way they find, search, interact, and act upon health-related content online?

Specialized companies can use .health to demonstrate their relevance and commitment to healthcare, such as augmentedreality.health, wearables.health, and marketresearch.health, etc. Affixing .health instantly connects your capabilities to a $3.2 trillion annual vertical.

The intention of the domain is to help consumers find reliable health information on the web. Mayo Clinic, United Healthcare, and Johnson & Johnson have already registered for .health domains, as have Apple, Amazon, Facebook, and Google.

With the new release of .health as an extension, physicians, hospitals, device companies and any others in the healthcare space can now help make it easier for users to find their information with this simple extension.

Introducing the newest domain extension on the block: .health. The shiny new domain will be available to a growing number of brands and organizations throughout fall 2017. Learn why and when to get a .health, and how to make the most of it.

Finally, as the domain becomes more widely known and accepted, it is more than likely it will become associated with credible content and trusted organizations. This could be a very valuable indicator for brands; one that negatively impacts any brand not using a .health, and ultimately being the most beneficial reason for using one.

The domain, operated by dotHealth LLC, is intended to be the new online destination for health products, services, and information online. The company’s vision is to provide a way for online consumers to identify credible health information, whether it be from hospitals, associations, payers, pharma, or any other health-related body.

To ensure the legitimacy of .health websites, the dotHealth team said they worked with an advisory committee of health and technology experts to establish “stringent terms and policies that ensure the integrity of the extension and deter misuse.” Rasco said, “Our goal is for the information our customers present to be credible.” He added, “Our terms and conditions reinforce that mission.”

We recommend our healthcare partners consider purchasing a .health domain right away. It’s a smart move short-term to provide a branded digital marketing option (think owned landing pages), and long-term to plan for the flexible growth of your brand.

Currently, websites in the health industry are spread out over .com, .edu, and .org. This leads to consumer confusion, a problem the new domain should help with. Here’s hoping .health helps make the medical community a little more streamlined and safe online.

The health care industry now has its own domain name on the internet, just like universities have .edu and not-for-profits have .org. Several companies and organizations went live Thursday with the .health extension through DotHealth, the official registry.

“Oscar Health registered a .health domain name because of the increased credibility, trust, and accessibility it offers our website visitors,” said Sara Rowghani, Oscar Health’s vice president of marketing

dotHealth LLC announced today that .health domains are now available for the health industry.

How do consumers find health-related information, and how do we as professionals in the health field help reach those consumers in an effective and clear way? The answers may surprise you.

“.health domains launch to the health industry this week, making it a critical time for agencies and their brands to reposition themselves with this evolving industry standard.” states Jose Ignacio Rasco, CEO of dotHealth.

dotHealth LLC announced today the conclusion of the first phase of its launch, which ended on July 7, 2017. The “Sunrise” phase was a 60-day period during which trademark holders were eligible to claim the .health domain name that corresponds with their trademark.

“As an extension, we are focused on building a meaningful space. Combined with the fact that we have allowed for an LRP phase limited to the health industry that starts later this month, this number of registrations during Sunrise is in line with our expectations,” said Jose Ignacio Rasco, CEO of dotHealth.

In May, dotHealth announced the beginning of a 60-day ‘sunrise’ period for trade mark holders to register domain names ending in .health.

“An opportunity existed to create a new industry standard and become the home for health online. When you start to analyze how much people rely on the Internet for so many aspects of health, and you understand the size and scope of the industry, it becomes clear that .health needs to exist at the center of all of it.”

dotHealth LLC, the official registry of the .health domain extension, confirmed ahead of the weekend that it will partner with internet pharmacy verification and monitoring firm LegitScript to monitor all registered .health domain names for health-related content that is unsafe, illegal, or puts internet users’ health and safety at risk.

“At LegitScript, our focus has always been to ensure that internet pharmacies, supplement websites, and other online health resources are safe and credible,” says John Horton, CEO of LegitScript. “We are excited that dotHealth is leading the way to create a place where consumers can be empowered to make informed health decisions.”

dotHealth LLC, the official registry of the .health domain extension, announced today that it will partner with internet pharmacy verification and monitoring firm LegitScript to monitor all registered .health domain names for health-related content that is unsafe, illegal, or puts internet users’ health and safety at risk.

The “sunrise” period for registering .health domain names opens on May 8, 2017. During this sunrise period, those with registered trademarks can claim their .health domain names before anyone else.

The Sunrise phase of the .health domain launch is open from May 8 – July 7, 2017.

The new domain name registration will be available to providers, pharmaceutical companies, health insurers, and other healthcare-related organizations.

The goal is to have .health addresses become an identifier for qualified medical companies and websites providing important, reliable information.

As consumers look to get more involved in their care, and seek out information online, a Miami-based company is launching a .health top-level domain to create credible sources of health information.

Miami-based dotHealth announced Tuesday it will launch the .health top-level domain, with the goal to be a premier web address for brands, organizations and individuals in the health and wellness industry.

dotHealth LLC announced today it will launch the new .health top-level domain (TLD) as a new home for health online. The .health TLD is designed to be the premier web address for those who are advancing the health and wellness industry…