Finally, as the domain becomes more widely known and accepted, it is more than likely it will become associated with credible content and trusted organizations. This could be a very valuable indicator for brands; one that negatively impacts any brand not using a .health, and ultimately being the most beneficial reason for using one.
The domain, operated by dotHealth LLC, is intended to be the new online destination for health products, services, and information online. The company’s vision is to provide a way for online consumers to identify credible health information, whether it be from hospitals, associations, payers, pharma, or any other health-related body.
To ensure the legitimacy of .health websites, the dotHealth team said they worked with an advisory committee of health and technology experts to establish “stringent terms and policies that ensure the integrity of the extension and deter misuse.” Rasco said, “Our goal is for the information our customers present to be credible.” He added, “Our terms and conditions reinforce that mission.”
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