Why .health?

Why .health?

If you’ve found your way to this blog, you have likely heard about the new .health domain extension and want to know more. It’s my pleasure to tell you more about what we are building with .health – and I hope you’ll be as excited as I am. First, a little bit about me. I’ve been messing around in the domain industry for a while now. Most people know me as a part of the founding team of .CO Internet – the company that launched the .CO domain extension as a global domain in 2010. With .CO we built a space for entrepreneurs, startups and innovators until we sold the company to Neustar in 2014. Since that time, our team has been working to pave the way for the new .health domain, and I am so very excited that we are finally able to tell you more about it.

.health is a new domain extension for brands, organizations, and people who provide high-quality health products, services and/or information. Currently, our launch plan is under review by ICANN, the governing body of the Internet, and we expect to be able to release more information soon.


Our team is designing .health to be the premier web address for those that are advancing the health and wellness industry.

In the meantime, why .health? When we started building our plan, we conducted research with online health information seekers to understand how they felt about the current state of health information online. They shared frustration around how difficult it can be to find what you are looking for. Some suggested that a lot of what you read about health online makes it sound like you are sicker than you are. And many explained that they have had to find their own way to determine the validity of information.

We also talked to those same research participants about how domain extensions influence their online health information seeking. While there is mixed knowledge of new domain extensions coming to market, most recognized there are different extensions that mean different things. Many mentioned that they found content on a .gov or .org to be more credible than on a .com.

We see a tremendous opportunity to create .health as a solution that offers a focused, credible and meaningful address for the health and wellness industry. We are just getting started, and will share details on the domain, timing, pricing and how you can secure your .health domain soon. We have big plans, and aspire to have .health be the new industry standard for health-related websites in the health and wellness industry. I hope you will join us on this journey.


– Jose Ignacio Rasco CEO dotHealth, LLC

3 thoughts on “Why .health?

  1. Since migrating to .health from .com I’ve seen a miraculously jump in my search engine result ranking. The only difficult part is that .health domain works just like .com or other top level domain extensions, though sites can only register for one after being validated as a qualified member of the health industry.

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