Flo expands offerings while rebranding to Flo.health

Flo’s decision to rebrand to a .health domain began last year as they were making the transition from a period tracking app to a full-fledged women’s health platform. Flo recently added a pregnancy mode and began releasing features to cater to women at all stages of the reproductive cycle: teenagers, those wanting to conceive, pregnant women, young moms, women going through menopause, etc.