Bayer G4A Program

Bayer G4A: Advancing Digital Health Through the Power of Collaboration

Bayer G4A is a global program formerly known as Grants4Apps. These days, the “A” in G4A stands for much more — acceleration, advancement, AI, and everything else that’s advancing the current state of digital health. Officially, G4A is a global program within Bayer that “supports startups and companies that are developing innovative solutions in health and care.” In other words, Bayer is tapping into the entrepreneurial ecosystem to facilitate progress — both within its own ranks, and within the healthcare and wellness industries as a whole.

HIMSS 2018

Looking Back on HIMSS 2018, Las Vegas “Where the World Connects for Health”

HIMSS is the largest health information and technology conference in the world, and with 43,979 attendees, this year was no exception. However, with HIMSS’s recent acquisition of Healthbox, and the undeniable presence of tech giants like Google, Uber, Lyft, and Salesforce, change was in the air at this year’s conference. But the tech heavyweights weren’t the only ones shaking things up at HIMSS.

Release of the Consumer Health Online – 2017 Research Report

We released the Consumer Health Online – 2017 Research Report today and hope the report will inspire health marketers, digital strategists, and innovators to advance the future of health online and meet the growing demand of consumers seeking health information online.

Domains for Health: What Marketers Need to Know

Internet registry company dotHealth released the domain “.health” last month, making it available for organizations that provide healthcare or health information, market health products or services, or develop health-related technologies.

Cora rebrands to Cora.health

Cora is a connected health company that redefines the treatment of hypertension by leveraging the use of technology to provide scientifically-backed recommendations. Cora provides lifestyle suggestions that urge users to engage in mindful, healthy behaviors – all presented through a beautifully designed user interface.