Blast Off!

Today begins the third and final stage of our launch efforts to bring .health to the world. We started on May 8, 2017 by giving validated trademark holders the first right to register their domains. Next, on July 20, we gave exclusive access to verified members of the health industry. Now, on December 5th, we expand our distribution to 50+ registrar partners.

Release of the Consumer Health Online – 2017 Research Report

We released the Consumer Health Online – 2017 Research Report today and hope the report will inspire health marketers, digital strategists, and innovators to advance the future of health online and meet the growing demand of consumers seeking health information online.

Domains for Health: What Marketers Need to Know

Internet registry company dotHealth released the domain “.health” last month, making it available for organizations that provide healthcare or health information, market health products or services, or develop health-related technologies.

Flo expands offerings while rebranding to Flo.health

Flo’s decision to rebrand to a .health domain began last year as they were making the transition from a period tracking app to a full-fledged women’s health platform. Flo recently added a pregnancy mode and began releasing features to cater to women at all stages of the reproductive cycle: teenagers, those wanting to conceive, pregnant women, young moms, women going through menopause, etc.

What’s in A Name? – eyeforpharma

This past week, I headed up to Philly with our CEO Jose Ignacio Rasco. We were proud to sponsor the eyeforpharma Philadelphia conference and lead a discussion for some of the world’s most talented pharmaceutical marketing executives on “What’s in a Name?” – why the name (and the domain name) you choose matters.

HITMC Highlights

dotHealth just returned from HITMC, an action-packed, Vegas-style two and a half days discussing all things related to Health IT marketing. HITMC, Health IT Marketing & PR Conference, rallied 215+ health marketers from across the world (from as far away as Russia and Romania) to discuss the most relevant topics in health IT marketing.