Flo expands offerings while rebranding to Flo.health

Being less than 2 years old and having gained 11 million monthly active users across the globe, Flo has become the #1 app for women’s health. Flo holds the #1 position among period tracking apps and other female health-related products in the App Store in over 50 countries, including the USA. Users in 200+ countries trust Flo’s AI-powered app to help track their periods, receive accurate cycle predictions, connect with community members anonymously, and keep track of their health.

This women’s health tech company has an untraditional story considering it was founded in October 2015 in Belarus by a group of men. While all male co-founders have families, they recognize that they are not the target market for their app. In order to empathize with their millions of female users, all male co-founders read every single user review.

Flo’s decision to rebrand to a .health domain began last year as they were making the transition from a period tracking app to a full-fledged women’s health platform. Flo recently added a pregnancy mode and began releasing features to cater to women at all stages of the reproductive cycle: teenagers, those wanting to conceive, pregnant women, young moms, women going through menopause, etc.

“Our previous domain name was too narrow of a scope,” explains Anastasiya Bardunova, VP of Communications for Flo. “The .health domain launch came at the perfect time as we were expanding our company’s reach. We were excited to secure a .health domain name that appropriately matched our company’s vision and impact.”    

As demonstrated by it being free to download and being offered in 20+ languages, Flo is committed to simplifying access to their platform and enabling women to practice self-care. Considering Flo is used in 200+ countries, many women in these countries do not have access to a healthcare professional. Flo enables these women without access to care an opportunity to utilize a resource to help educate and support them.

Flo is much more than an app, but a platform that serves as a community to millions of women around the world.  In conjunction with their angel investor, Natalia Vodianova, Flo has an exciting initiative  “Let’s Talk About It. Period.” launching this September. The initiative is to combat the stigma of period and empower women by encouraging them to speak freely about their bodies, and physical and mental wellbeing.

“The world of technology has opened up boundaries between cultures and given women and people all across the world better access to the same kind of information, explains Natalia Vodianova in her recent Vogue article about Flo. “Just being able to access so much information via our phones is empowering.”

Learn more at Flo.health and download Flo for Android or iOS.

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