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Blast Off!

Today begins the third and final stage of our launch efforts to bring .health to the world. We started on May 8, 2017 by giving validated trademark holders the first right to register their domains. Next, on July 20, we gave exclusive access to verified members of the health industry. Now, on December 5th, we expand our distribution to 50+ registrar partners.

As of this morning, prior to the public launch, there have been 2,984 .health domains registered. We’ve been both energized and excited with how quickly the health industry has secured their names and started putting meaningful content on their sites. I get most excited by the serendipitous finds, the sites that we just happen to come across in the wild. (More on those later, but we keep track of many here.)

As a team, we’ve been traveling the world for more than a year, promoting and preparing for this day. And more recently with so many quality registrants, we’ve been able to go places just to support our early adopters. From Hyderabad, India to Santa Clara, California, our Brand Development team and I have crisscrossed health tech events, meetups, hackathons and marketing conferences for pharmaceuticals, hospitals and physician practice managers, just to name a few. The amazing part about participating in the health sector is getting a chance to see and meet so many passionate and intelligent individuals that are truly improving people’s lives and advancing health. Our unique position enabling us to provide them great domain names to help message their mission/brand/product online allows us to see them up close and understand a little better how they operate. If you ever forget that health and healthcare is about people and lives, and that it’s not just about the massive addressable market, representing 19% of GDP, remember the word #empathy and put on your pinksocks.health.

Over the last three months, we collectively traveled hundreds of thousands of miles making sure that the health industry learned all about .health. Although there were many, I was lucky enough to participate in three big events that I hope to make an annual pilgrimage of sorts. First, at Health 2.0 in Santa Clara I was able to update the entire conference on the progress of .health, call out some of our early adopter “Healthsetters” and meet a few customers that we didn’t even know existed. I saw the talented Dr. Michael Docktor of Boston Children’s launch and pitch Dock.health to a room full of amazing investors. I mentioned serendipitous encounters; it was here that we were introduced to Courage.health, a team providing personalized cancer survival rate research to patients. The Health 2.0 team always puts together a quality roster of companies that are start ups or up starts today, but mainstream tomorrow.

Last year, I was sitting in the audience strategizing about how we would launch .health. 12 months later, we were actually doing it.

Next on the schedule was the Rock Health Summit. This was an important event for us because it was the first time we shared our complete findings from our inaugural Consumer Health Online Research Report. Saying you’re credible doesn’t mean much if you’re not willing to back it up. Part of our mission is making meaningful and credible health information easier to access and identify. We take our role in this process seriously, and there were valuable findings to share with those that are advancing the future of health online. In addition to sharing our research, we were able to learn from the undisputed king of healthcare tweetstorms, Andy Slavitt (@ASlavitt), the former head of CMS. We also got to go deep into the weeds in artificial intelligence with #AI thought leader (former Baidu, Google) and co-founder of Coursera, Andrew Ng (@AndrewYNg). The practical knowledge of these two combined individuals is worth the price of admission.

Omnipresent dotHealth road warriors, our Brand Development team outside of the Rock Health Summit. If you don’t know Sidonia and Jenny, you don’t know health tech.

The last major event for me and probably my favorite, was Exponential Medicine in Coronado Beach in San Diego. This is Singularity University’s application of exponentials, moonshots and the future to medicine and health. I first made it to this event two years ago, which was my brute force introduction to the health industry. Two years later and I’m just as impressed by the quality of the content, the speakers and the overall quality of the event. It didn’t hurt the experience that presenter after presenter kept saying the words, so-and-so dot health. Brennan Spiegel, Director of Health Services Research Cedards-Sinai shared best practices in medical virtual reality and touted his upcoming VirtualMedicine.health conference. Daniel Kraft, Chair of Medicine for Singularity University continues to accumulate knowledge of digital.health. Michael Seres was inspiring discussing his experience as the 11th patient in the UK to receive an intestinal transplant and how that led him to build 11.health, an effort to connect smart sensors to ostomy pouches and other medical bags. I’m truly looking forward to going back next year. The radical changes in medicine are changing exponentially, and .health is lucky to play a small part in it.

Final night of Exponential Medicine 2017. I couldn’t leave Coronado Beach without a pic with two of our bad ass advisors, John Brownstein and Daniel Kraft; that’s me in the middle.

As we enter this final stage of our launch, it’s fun to look back and remember all the experiences we’ve accumulated over what is actually a very short time. The journey is half the fun. Our team has been working non-stop just to make sure we get it right, and we are ready for December 5th. Well, I’m confident we’re ready for today, thanks to that team effort. But remember this is just our launch. Now comes the part where we actually make .health the industry standard for health content online.

 

Here’s to your .health!
José Ignacio Rasco, CEO dotHealth

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